Advertising - Merging Visual Presentation with Sound Effects Research Paper

Advertising - Merging Visual Presentation with Sound Effects - Research Paper Example The poorly lit background that is graced with a shoe rack guarantees these types of vermin with an ideal hiding place. In the middle of this print advertisement is Spiderman’s arm sprawling across the floor. At the foreground of the piece is Baygon spray. Position Statement So picturesque is the piece of advert that it invokes the issue question on whether a visual argument can be as effective as a verbal one. However, without any controversy, it is true that visual arguments are equally effective as their verbal counterparts, if not more. Audience analysis The nature of the advertisement makes it obvious that the target audience is the general public. This is because the general public is susceptible to unwanted household insects and therefore serves as both the potential and prospective market for Baygon spray. Again, the audience is the general public is a matter that is well underscored by the fact that the message appeals to both sexes and all ages. Claim Seeing that this Baygon insect spray advertisement has conveyed complete meaning on its own; just as people say that a picture is worth a thousand words, so it is that visual arguments and modes of communication can surpass their audio counterparts. Reasons There are several factors that cogently support the claim of visual arguments surpassing audio means of communication. First, visual presentation only orchestrates the elements that are necessary for human interpretation. For instance, since the shoe rack is pitted against a poorly lit background while the Baygon spray is placed in the foreground, one can know that the problem is that of indoor insects.